Why Mobile Marketing?
- 270 million Americans have a text-enabled cell phone with them right now!
- 5 billion text messages are sent every day in the US!
- Your customer cell phone number will rarely change (vs. an email address)
- Carrier restrictions require user permission and prohibit SPAM
- 97% read rate for text messages (vs. just 24% for email!)
- Customer intimacy – you’ll know your customer like you never thought you would
- Can track results in real time
- Works with all demographics – if your customers opt in, they are likely to respond
- Create, run and mobilize full campaigns in just days
- Mobile marketing is the fastest-growing marketing channel
- Customer acquisition through effective loyalty programs and customer retention through anywhere, anytime communication.
The following case studies are real examples of completed campaigns. They are excellent for generating Text Message marketing ideas for your business.
A restaurant owner places table stands or hands out cards with information about how to join and receive a free dessert by joining the VIP customer club. The restaurant sends a marketing message using our simple online form with a special food or drink offer, which can be used at a certain time when the restaurant knows that business is slow. This creates an immediate boost in sales.
Video Rental Store
A video rental store advertises the text message campaign Text "video" to 43766 and as reward for joining customers get the next rental free of charge by showing the confirmation message they have received. The store sends out information about new releases to customers once or twice a week at 4 pm to remind them to pick up the videos on the way home from work.
A clothing store offers customers 10% off at the counter for customers who join their VIP club by texting "jeans" to 43766. The text call to action is also advertised on store receipts. The store sends text marketing messages to customers just before lunch time. This results in a significant sales increase. The store informs customers about special events and extra discounts for members.
Hotel group successfully used SMS messaging to increase guest numbers to its hotels and build customer loyalty. The hotel sent out important marketing messages such as specials and promotions directly to its members. mobile handsets. SMS allowed the hotel to get the messages out instantly and at the most appropriate time of day. The use of SMS as a direct marketing tool resulted in a 10-25% uptake of offers sent out by the hotel and proved to be an integral part in its direct marketing and loyalty strategy.
A favorite coffee shop had a booming business Monday-Friday with customers coming in for their morning coffee and pastries, as well as a strong lunch crowd. They were looking for a way to boost their Saturday morning sales, as they were very low due to the loss of their morning "work crowd". They created a campaign offering $1 off a large gourmet coffee by asking customers to text "CAFENOW" to a shortcode. They advertised the offer in their newspaper ad, a coupon magazine, on their website and in their shop. After 5 weeks, they had 300 customers in their database and sent out an offer to receive a free small gourmet coffee with the purchase of a pastry on Saturday morning only. The first week, they had a 16% response rate and the second week they had an incredible 26% response rate. They continued different offers for Saturdays and ended up increasing their Saturday sales by and average of 60%.
An Irish radio station wanted to interact with its audience with an opinion poll. At every news bulletin 98FM broadcast, a shortcode number was promoted to which listeners could send, via text message, their opinion about a nominated news topic.
Participants merely sent a "yes/no" response and then received a response inviting people to send further comments. Radio station staff then had access to live statistics via a special web page.
A financial brokerage company wanted to run an in-house competition for its brokers. Each week every broker was sent a personalized Text Message detailing where they were on a leader board for financial product sales. This appealed to the competitive spirit of the brokers who were in the running for weekly prizes and a grand prize.
Marketing products to mobile phones using Text Messaging has been proven to increase sales, according to a test study carried out in Sweden.
Named e-street, the project signed up 2,500 mobile phone-users in the town of Lulea to receive Text Message messages of special offers from 150 local organizations.
After the volunteers were sent a Text Message for a McDonalds burger offer, 25 per cent of the targeted users took up the offer.
The McDonalds in question broke its turnover records during the test period and it jumped to the top of the McDonalds league table in Sweden.
The Hilton Hotel group has successfully used Text Message messaging to increase guest numbers to its hotels and build customer loyalty.
The hotel sent out important marketing messages such as specials and promotions directly to its members. mobile handsets.
Text Message allowed the hotel to get the messages out instantly and at the most appropriate time of day.
The use of Text Message as a direct marketing tool resulted in a 10-25% uptake of offers sent out by the hotel and proved to be an integral part its direct marketing and loyalty strategy.
Starburst's "More Juice More Burst" campaign looks to engage teens by using their cell phones to text a unique promotional short code found under specially marked packs of Starburst Fruit Chews.
Using the code J-U-I-C-Y (58429) across any cell phone carrier, and online at starburst.com, users can find out instantly via a return message if they.ve won juiced-up technology prizes like a 42-inch flat-screen TV, i-Pod Photo and more. The campaign ran through Sept. 30, 2005.
With more than 60 million on-pack impressions, the Starburst Brand More Juice for More Burst contest was the largest short-code, cross-carrier campaign for a consumer product goods company in U.S. history. Using packaging to drive the promotion, the company reports that online daily visits had nearly doubled since its April debut. Text messaging has accounted for 40 percent more traffic than anticipated.
All of the above are aimed to attract "Opted-In" customers. This means:
You have now identified someone very likely to buy your product or participate.
You have received permission to send them text messages.
You can reach them anytime and anywhere with a 95% read rate.
You can send exclusive offers and promos to your entire database with a broadcast.
You can schedule broadcasts to select groups and send highly targeted messages.
You show trust and confidence in your service by allowing users to 'Opt-Out' any time.
To learn more about how to use Text Messaging to attract more leads, create mobile marketing campaigns or to sell more properties, please contact us by email or by phone at 1.888.318.5105.
For Help text HELP to 43766 or Contact Us. To opt-out text STOP to 43766