TxT2Look offers a platform that can quickly launch a mobile coupon program for any business.
According to Forrester Research, 30 percent of consumers would like to receive mobile coupons.
Redemption rates for mobile coupons range from 5 percent to 15 percent, which is much higher than typical print coupon rates of 1 percent or less.
Consumers must opt-in in order to participate in mobile coupon programs, accounting for higher redemption rates.
Paper coupon usage has declined 40 percent in the last few years due to lack of immediacy and the manual effort of clipping, according to the Food Marketing Institute.
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